Taking the brands initial minimalistic identity, I evolved it into a comprehensive set of guidelines for use across multiple platforms and mediums. The brand transformation facilitated a seamless user experience for customers, making product purchases effortless. Across all digital touchpoints, I maintained a cohesive brand experience, ensuring that the brand left an indelible mark in the hearts of plant lovers everywhere.

Leveraging a user-friendly content management system, I empowered the client with the autonomy to effortlessly edit and upload products at their convenience. This strategy not only simplified their daily operations but also laid the foundation for scalability and future growth.

Over a span of three months, I crafted an extensive social media strategy and campaign, which included an array of daily Instagram posts and print materials. This immersive approach ensured that brand remained a constant presence in the ever-evolving digital landscape, fostering engagement and brand loyalty among plant enthusiasts.