Buffa

Overview
Branding
User Interface
User Experience
Deliverables
Brand Development, Guidelines (including cloud), Website
The journey began by picking up where the existing brand, still in development, left off. The mission was to cultivate a holistic brand identity that embodied transparency at its core and was assessable, responsive, and scalable.
Central to this project was the creation of a new website that not only showcased the brand’s values but also introduced a redesigned internal loan application process. My approach involved the development of a user-centric journey, ensuring a seamless experience from start to finish. This strategy not only reinforced brand trust but also empowered customers to navigate the lending process with ease.
A pivotal milestone in our journey was the creation of a versatile design system. This system served as the cornerstone of the brand’s visual identity, laying the groundwork for future materials. To facilitate internal alignment, I created an online hub that housed comprehensive sets of physical and digital guidelines, alongside visual components for staff reference.
