Stepping into an existing project lifecycle, I had to build upon the already crafted logo. I embarked on the journey of creating a comprehensive brand identity that would rejuvenate and modernise the institution’s image while preserving its rich history.

The goal was to strike a balance between tradition and innovation, breathing new life into the brand while respecting its legacy. The result was a harmonious blend of classic and contemporary elements that resonated with both long-standing clients and new generations of decentralised finance enthusiasts.

This branding effort encompassed every facet of the brand’s identity, from guidelines and image curation, to upwards of fifty individual touchpoints to be used as reference material for future work. These touchpoints spanned the entire spectrum of the bank’s interactions with its clients and stakeholders, from digital and print materials to advertising concepts. Each touchpoint was an opportunity to infuse the brand with renewed vitality and relevance.