The mission was clear: craft a micro-brand with macro-impact. I distilled the essence of Janus into a visual identity that would succinctly and transparently convey the company’s vision and stand strong when assembled.

I created a UI, for the minimum viable product for the native application. This involved designing the primary application screens, which served as a powerful demonstration to potential investors. By showcasing how the app could look and function, I aimed to captivate imagination and inspire confidence in the platform’s future potential.

For the pitch deck I crafted a fluid template, a dynamic foundation that became the linchpin of brand consistency. With this template as our canvas, the journey involved the creation of advanced conceptual mockups and infographics that not only showcased the brand’s aesthetics but also guaranteed a high level of readability. These visual assets played a pivotal role in conveying complex information in a user-friendly manner, enhancing the overall brand experience.