At its core, the project demanded the development of a brand identity that could effortlessly evoke empathy, drawing inspiration from the brand’s intrinsic core values and beliefs. This foundational element served as the guiding star for the creative journey.

Our approach was multifaceted, drawing from the nuances of visual assets and colour theory. These elements became the canvas for crafting a brand identity that embodied compassion, accessibility, and responsiveness. The result was a holistic brand identity that not only resonated with the brand’s ethos but also provided room for future growth, ensuring its relevance in an ever-evolving landscape.

One of the key hallmarks of the brand identity was the creation of a set of dynamic graphics, known as ‘signature marks.’ These marks aren’t just visuals; they’re the heartbeat of the brand, infusing life into everything from advertisements to internal materials and social media. Each signature mark carries the essence of Billy, serving as a powerful visual language that communicates the brand’s message of empathy to the world.