In my role as Associate Director of Design, I had the privilege of spearheading transformative initiatives that fortified the brand’s visual identity and ensured seamless user experiences. A cornerstone of my work was to maintain and cultivate a cohesive and consistent brand identity. This endeavor entailed not only preserving the brand’s existing essence but also infusing it with fresh energy and relevance.

One of the pivotal contributions to BCB Group was the development of new visual assets that strengthened the brand’s visual language. These assets served as the bedrock for consistent and compelling brand communication. My work extended beyond aesthetics to collaborate closely with the operations teams, ensuring that client user journeys were smooth and intuitive.

An instrumental part of our mission was the creation of a comprehensive UI design system for our client console. This system elevated user interactions to new heights, offering clients a streamlined and user-friendly experience.

Beyond the core brand identity, I also had the privilege of creating micro-brands for events and designing captivating booths for conferences worldwide. Our brand’s global presence was further enhanced through client communications via email, social media, and the website. My responsibilities also extended to updating and maintaining the BCB Group website, ensuring it remained a vibrant hub for clients and stakeholders.